Cross-Cultural Communication and the Perceived Performance of Multinational Corporations in Kericho County, Kenya. Editon Consortium Journal of Business and Management Studies, [S. l.], v. 8, n. 1, p. 53–61, 2026. DOI: 10.51317/ecjbms.v8i1.766. Disponível em: https://www.system.rowadvocates.co.ke/index.php/ECJBMS/article/view/766. Acesso em: 21 sep. 2026.