Cross-Cultural Communication and the Perceived Performance of Multinational Corporations in Kericho County, Kenya. Editon Cons. J. Bus. Manag. Stud. [Internet]. 2026 Sep. 14 [cited 2026 Sep. 21];8(1):53-61. Available from: https://www.system.rowadvocates.co.ke/index.php/ECJBMS/article/view/766